Top 10 SEO Tools in 2022

SEO Tools
SEO Tools

Artificial intelligence is predicted to be one of the biggest trends for 2022, however many are wondering how it will affect SEO. As SEO begins to move more towards automation rather than real-time optimization, AI will likely influence aspects of SEO right away.

SEO tools are already being used daily by online marketers all around the world so it comes as no surprise that AI will be used in add-on products and services such as SEO audits, backlink analysis, keyword research, and SERP tracking.

We’ve done some of the work for you and compiled a list of the top 10 SEO tools we think you should try out in 2022!

1. SEO PowerSuite

The SEO PowerSuite is a set of tools that includes 16 different products! The tools are used for keyword research, link building, content marketing, social media optimization, and much more.

The main benefit provided by the suite is automation so you can save time while still getting results. If time isn’t something you have to spare, this tool might be right up your alley.

2. Moz Pro

Moz Pro, formerly known as SEOmoz, is a subscription-based service that includes over 40 different tools and provides great information through its blog and community pages.

Tools include keyword research, rank tracking, link building, SERP analysis, and more. Moz Pro is very detailed and provides data-driven SEO strategies.

3. Raven Tools

Raven Tools is another suite of products that offers many features including analytics, keyword tracking, research, social media monitoring, and link-building tools.

They also include a couple of products that are specific to agencies such as client management and an agency management tool called the Raven Platform. Their data-driven approach is similar to Moz Pro, however, the price tag is a lot lower.

4. Ahrefs

Ahrefs is one of the top tools for backlink analysis which makes it very popular among SEO professionals and agencies offering link-building services.

They offer over 30 different tools and three subscription options including Lite, Standard, and Advanced. The Lite option is a great starting point for those just getting involved with SEO or new to the industry.

5. SEMrush

SEMrush is another tool that focuses on the backlink component of SEO and includes over 40 different tools for tracking keywords, competitors, advertising and so much more! Their extensive data collection makes it useful for local SEO and international SEO.

They also offer a free trial of their products; however, after the trial expires they do require a paid subscription to continue using their services.

6. Google Search Console

Google provides two separate platforms: Google Analytics and Google Search Console (previously known as Webmaster Tools.)

The Search Console is a free service from Google that is used by SEO professionals and agencies to keep track of their rankings, keyword data, and more. While most of the features are available for free, you do have to register a website with Google before you can use them all.

7. Microsoft Cognitive Services

This suite of products is powered by artificial intelligence and will likely play a major role in SEO in the future. They currently offer 15 different APIs (application program interface) that allow developers to integrate their product with other applications and platforms.

Other features, such as Bing’s custom search engine, will also rely on AI to “read” the content while indexing it so it can be easily found through search engines.

8. DeepCrawl

Deep crawl offers many SEO tools for crawling, auditing, and monitoring websites. They currently offer over 40 different tools that help you to monitor the health of your website by checking on page load speeds, redirects, broken or duplicate pages, and more.

These are just a few features DeepCrawl offers but there are more as their list of tools continues to grow.

9. Link Research Tools

Link Research Tools is a suite of SEO tools that includes over 25 free and premium products for link building, content marketing, and backlink analysis. Their paid options start at $99/month which makes it affordable for those working on a limited budget or just getting started with SEO.

There are plenty of features that can be used for SEO and SEM making it a great option for those who want to have everything in one place.

10. Cognitive SEO

Cognitive SEO is a new SEO software that focuses on the requirements of modern-day SEO strategies and includes tools for link building, content marketing, research, and analytics.

Their goal is to provide an all-in-one solution using AI technology to automate as many tasks as possible so you can focus on other aspects of your business.

The SEO tools listed above are popular among SEO professionals and agencies. The rise in popularity of these tools is mainly due to their focus on data collection, tracking, and reporting.

Therefore, you want to learn more about how these tools work check out Moz Pro, Ahrefs, SEMRush, and Cognitive SEO. Similarly, there are many other options available but these are currently the top 10 SEO tools.